April 29, 2008
Web 2.0, Companies and Lifestyle
By admin
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Web 2.0 is the topic of the decade and it is not only related to a simple tendency. In fact, it has changed the Internet in an unsubtle and constant manner and for the old internauts, it is in fact a very different net that it was when all started out.
The first approach of the World Wide Web
At the beginning, the Internet was the place for webmasters and technicians, with boring designs and static pages everywhere. As the time passed by, things began to change and the interaction began to take place. But, it was all content produced by the companies and some individuals, and the crowd was years away from producing something else than just purchases.
On the high rise of the first era of Internet, the "bubble" formed and Dot Com was the main reason to invest. Investors began putting their money in "promising" companies, all of them without any asset else than promises of future gains. Unfortunately, the bubble popped and many people lose a lot of money, companies broke and the general perception of the Internet as a marketing channel was that of a fiasco.
The Advent of Web 2.0: for the people and by the people
But, the investors learned a few lessons and the marketers also did, and the wind of change began to blow slowly but with the strength of a storm. It was the time for the people to let hear their voices and Web 2.0 Applications jumped in. The main characteristics of these applications was the advent of minimalistic designs, sacrificing the excess of the first old 90s-like web pages, the ease of use and that the control of whatever the content was published were in the control of the common non-technical-savvy people.
Weblogs - this is one of them - Video Broadcast, Podcasts and Social Networks took place together with social bookmarking to change the way that the people communicated ever since before.
The Market adjusted to the Web 2.0
Though since the start of the Web 2.0 era, the sceptical segment of the public opinion catalogued it as another timely bubble, it was far from disappearing and it was not just a matter of fashion.
The buzz that the people began to generate about the services offered over the Internet started to outgrow the merchandising efforts of the companies. That is, the people began to take into further account what other people were talking about the services.
And the old style banners and popup windows of the then-conventional advertising just stopped being very effective in terms of getting customers and making sales. Contextual ads - Google in front of them - filled the market of the upcoming Web 2.0 websites.
The Companies in the era of Web 2.0
As stated before, the companies began to be affected by the advent of Web 2.0. Even the common concepts of publicity had to be revised. The new Web 2.0 consumer is very much more informed than ever before in the history of civilization.
Now, the Internet is not only a place to make purchases and believe heartedly and blindly in what the website states about the product. Currently, the customer has the chance to compare and check what other customers have to tell about the product or the company.
And, the customer can get his/her voice listened by a market of millions. What turns the credibility and provision of accurate information the most important asset of the companies nowadays. A good reputation is what now makes the difference between a stream of sales or a close-to-be bankruptcy.
Topics: Online Purchase |
One Response to “Web 2.0, Companies and Lifestyle”
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April 30th, 2008 at 11:00 am
[...] admin wrote an interesting post today onHere’s a quick excerptOn the high rise of the first era of Internet, the “bubble” formed and Dot Com was the main reason to invest. Investors began putting their money in “promising” companies, all of them without any asset else than promises of future gains … [...]