March 5, 2008
Invest on Your Business Marketing: Advertise On Blogs
By admin
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One of the best investments for newly created and old-time established business - whether online or not - is Advertising. It does not matter how good your services are. If no one knows that you are over there - Internet Market - there will be high chances that you don’t score high on the sales issue.
Through the many, many offers that are available through the Internet, maybe one of the least common is Blog Advertising. Why? Because, it’s relatively new, compared to the well known banners (PPM, Pay Per Milliard Impressions) and PPC (PayPerClic Advertising).
Advantages of Blog Advertising to Increase Online Visibility
Among many features, first of all, the Business Entrepreneur has to consider that Weblogs are currently one very relevant source of information for the internauts.
- Increasing the Inbound Links to Your Page.
Avoiding the cryptical jargon, you will get more links pointing to your page(s). Which, by the way, increases your chances of scoring high on the result list of the Search Engines (Google, Yahoo, Ask, etc). And, as a result, you will have better and stronger chances to get noticed by the appropiate users. Which, by definition, are the users looking for your products.
- Generating Buzz Around Your Products.
As relevant as the high positions in SERPs (Search Engine Results Position), the word-of-mouth campaigns, can be started from a blog post, and circulate all through the Internet. Comments also play a role in the diffusion of the contents related to our site and the products that are offered.
- Get Feedback from Potential Customers.
As long as the review is positive, which, by definition is an authoritative, content-rich, objective, well-focused article, it also has the potential to get valuable feedback from readers. And the higher and more specialized the audience, higher are the chances to get more valuable feedback from potential customers.
- Affordable Advertising Option.
While not always so cheap, advertising (getting a review of our products) on Blogs is within the boundaries of every marketing or sales department budget. Furthermore, it’s very easy to control, as opposed to some PPC ads, which are susceptible of failing into scam practices.
- Specialized Companies Arrange the Contact Between You and the Blogger.
Which is one thing less to take care of. Smorty, for example, is a good company, which features some competitive advantages to the Advertisers (you) and the Bloggers.
Advantages of Advertising on Blogs Through Smorty
- The site is very selective to approve a Blog.
Smorty, while not so restrictive, when compared to other services, is reasonably selective. That is, not every blog is approved. Content Quality, Pagerank and some other features are evaluated.
- Blog Posts Should Be Ready After 24 Hours.
In that way, the blogger is compelled to write soon. In the online business, the sooner, the better.
- It maintains the blogger’s qualification.
Based on a bunch of factors, Smorty qualifies the blogger. It has the double advantage of forcing the bloggers to compete (and improve) and let the Advertisers know of the best choices.
Topics: Web 2.0 |
One Response to “Invest on Your Business Marketing: Advertise On Blogs”
Comments
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March 26th, 2008 at 6:57 pm
I like this article on the advantages of blog advertising. It is a challenge to include content that is very useful to the consumer and you do a nice job of it. That’s why I posted a link to this website on my web page. Thanks for all the useful information.